Direct-first routing is the whole point
A direct-first product should have a direct-first public narrative too.
Sendware journal
Notes on direct transfer, cost discipline, and the website stack around it.
This is where the product, infrastructure, and brand logic behind Sendware gets written down without cloud-marketing gloss.
Featured posts
The two ideas shaping the new website stack
Git-backed content and a direct-first public narrative are now part of the same system.
Why the marketing stack moved to Git-backed content
Git-backed editing keeps content and code in one reviewable system without a separate database service.
Latest notes
Everything else currently published
Static pages, Git-backed content, and a consistent visual system are the current focus.